The Maker Series: Inorog The Label

Jul 20, 2017 | The Maker Series

Discovering a new brand is always exciting and when I first saw the beautiful dolls from Inorog The Label, I was instantly intrigued. Teodora and Mihai have created a business focusing on minimalism and non-explicit designs.  They believe that a suggested form is all it takes to communicate in your child’s language.  Their designs leave room for little mind’s to develop their own scenarios by using dolls with less defined faces.  This collection is proudly handmade in Romania and their inspiration comes from childhood’s filled with inventing and discovering.

1. Tell us a little bit about you, your family and where you live?

We’re Teodora and Mihai, duo lover at first, then duo creator of Inorog too! We both have sisters and nephews, and we started this project because of mine. When O. was born we scouted for all the prettiest toys in the world for him, but in Romania they were nowhere to be found.
Inorog The Label
Inorog The Label

2. Tell us more about the creation of your business?

 We started this as a little family project, then people liked it so much and we decided to go on with it. Things evolved pretty fast after we entered the Instagram medium – as in people from all around the globe wanted to collaborate with us. I don’t know how to explain in words, but it’s an incredible feeling to be this appreciated when you somehow produce niche objects. We’re not for everyone that’s for sure. We’re still struggling to grow this into a business, right now is more of a micro-business.

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Inorog The Label
Inorog The Label

3. What inspired you to focus the design of your dolls on minimalism and imagination?

 Well, when you have less, you to start to invent more! That was our premise for the designs. I remember stories that my father told me when I was little when he was inventing all sorts of toys for himself (in that period things in Romania were not that great, people were poor and under the communist regime, so they didn’t have all of the options available today). I also recall all the things that brought me joy in childhood, they were always the simplist. And of course, after the concept, the designing phase was influenced by our professions, I’m an architect and Mihai’s a photographer, so we somehow had all that we needed to start this little dream of ours.

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Inorog The Label
Inorog The Label

4. Describe what you were like as kids. Have those qualities played a part in your business today?

We remember that we were always crafting all sort of things, Mihai was tinkering boys stuff of course, like slings and carts. He grew up more in nature, I grew up on concrete. He always makes fun of me as I’m a ‘concrete-born’ child, so I was crafting mainly dolls’ clothes and colourful cardboard inventions, or I was playing in clay. Things that I could have easily done in the apartment. We were constantly re-inventing everything around us. And that was fun! So, yes, to answer the question, our childhood played an important part in our vision today.

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Inorog The Label
Inorog The Label

5. What is your favourite doll to make and why?

This is like questioning a mamma which child she loves the most!

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Inorog The Label
Inorog The Label

♥ EXCLUSIVE READER OFFER ♥

You can see more from Inorog the Label on our Directory or visit their website here.  Don’t forget, Inorog the Label are offering an exclusive discount of 15% to all Tiny Loves Slow followers!  Just enter the code TINYTHINKERS when you purchase one of their beautiful minimalist dolls or accessories and they’ll do the rest.  Inorog the Label ship worldwide so no one misses out.

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